bits and pieces. so much of our world today is about creating the illusion of choice when actually the choices we are making are less and less significant. who fuckin' cares what sugar water i put in my body or what kind of motorized vehicle i move around in? it seems to me that so much of this "choice" is just a bunch of crap. six of one, half a dozen of another. the real choice would be drive a car or walk or ride a bike or stay at home and don't go anywhere in the first place. or drink sugar water or drink plain old water or stop giving a fuck about what kind of sugar your consuming--it's all the same old crappy white powder in the end anyway. the choices we are supposedly given are just distractions. keeping us occupied so we never bother asking ourselves real questions about who we are, what we care about, and what the hell is going on around us.

check this out (Claritas is a marketing firm btw):

(Claritas) breaks down the U.S. population into sixty-two psycho-demographic clusters, based on such factors as how much money people make, what they like to read and watch, and what products they have bought in the past. For example, the "suburban sprawl" cluster is composed of young families making about $41,000 a year and living in fast-growing places such as Burnsville, Minnesota, and Bensalem, Pennsylvania. These people are almost twice as likely as other Americans to have three-way calling. They are two and a half times as likely to buy Light n' Lively Kid Yogurt. Members of the "towns & gowns" cluster are recent college graduates in places such as Berkeley, California, and Gainesville, Florida. They are big consumers of DoveBars and Saturday Night Live. They tend to drive small foreign cars and to read Rolling Stone and Scientific American.