Gentle Ben

Time magazine profiles new fed chair Ben Bernanke...

"The shift is about more than clearer communication and punch lines. What's really at stake is a plan to make the Fed a more transparent and accessible institution. When Bernanke first showed up at the Fed as a governor in 2002, he started eating in the cafeteria, much to the surprise of younger economists, who weren't used to governors joining them for lunch and talking shop. When he returned as chairman in February after an eight-month stint as head of the President's Council of Economic Advisers, he resumed his lunchtime habits, not locking himself away in the Fed's private dining rooms. He plays pickup basketball at the Fed gym, posted his minivan for sale on the Fed's electronic bulletin board and showed up at the Fed's July 4 barbecue with his wife, who teaches Spanish, and one of his two children, home from college for the summer."